Start with the company.
Send an inquiry with your website, what you want people to understand, and any timing you have in mind.
The Founder Film / Sixteen Found Studios
You built something worth believing in.
Let them feel why.
An original brand film that brings the person, purpose, and conviction behind your company into focus. Directed by AJ Palace, from the first real conversation to the final edit.
Let’s talk about your filmCommissions from $10,000. Tell me about your company to begin.
See the work behind the offer
The reason they choose you
Your website can tell them what you do.
Your story can give them a reason to care.
You know the difference between what you built and everything else in your category. You have lived it. Finding the words for someone who hasn’t? That’s a different job.
There is a reason this company could only have come from you. The detail you keep leaving out. The decision that cost you something. The thing you refuse to do the easy way.
That is where we begin.
We find the story, shape the language, and make a film that lets people understand the business through the human being who built it.
Selected client work
A feel for the work.
Proof of the person behind it.
These projects show how I work across brand storytelling, interviews, creative direction, and production. Each had its own scope.
Backyard Bats
A grandfather’s dream. A brand with a voice.
I wrote the brand film, brought in Detroit Tigers broadcaster Dan Dickerson to voice it, and went on to lead creative direction and the team.
Explore the brand story Jessica Zweig / The LightworkThe person behind the message.
Interview direction, writing, filming, and editing across book-launch, course, podcast, and event work, including promotional storytelling supporting a bestselling book launch.
Explore the films Your Inner Babe / Jacq GouldMake the experience feel real.
Creative direction, on-camera interviews, writing, filming, and editing for retreat campaigns built around the people behind the experience.
Explore the campaignsThe commission
One signature film.
A story you can keep putting to work.
A 3–7 minute original film built around your founder story, with selected short edits. A substantial introduction for your website, a launch, or the conversation that deserves more than an elevator pitch.
You bring the company you have built. I lead the story discovery, interview, and creative direction that turn it into a film.
- Story discovery + directionFind the central idea and shape the creative approach.
- An original founder interviewA guided conversation that brings out your voice and point of view.
- A 3–7 minute signature filmYour story shaped through image, language, pacing, and sound.
- Selected short editsAdditional ways to introduce the story across your channels.
Commissions from $10,000
Final scope, production requirements, short-edit deliverables, and timing are agreed in your proposal before you book.
Let’s talk about your filmWhat happens next
You do not have to arrive with the script.
We get past the practiced answer.
If the project fits, we define the scope. Story discovery and a guided interview give the film its direction.
The idea becomes the film.
We move through production and editing around the agreed creative direction and deliverables.
An optional place to begin / The Found Session
Need to find the words first?
Start here.
A private 90-minute story and creative-direction intensive with me. You leave with an emotional thesis, a founder story, a polished founder statement, a written Found Brief, and one creative direction. Delivered within three days.
$950. A useful piece of work in its own right. You can put it to work whether or not you commission a film.
When we make the film, bring your session with you.
Book The Found Session and The Founder Film within 30 days of each other, both by December 31, 2026, and your full $950 session fee is credited toward film production.
For a $10,000 film commission, that leaves $9,050 in film fees after your $950 session payment. A separate session is optional; story discovery is already included in the film commission.
A few things you might be wondering
Let’s make this easy to understand.
Who is this for?
Founders of established businesses who have something substantial to say and want a film to carry it. Especially when the current website or brand introduction no longer reflects the depth of the company.
What if I’m awkward on camera?
You do not need to perform a polished version of yourself. I direct the conversation, listen for the story, and guide your on-camera delivery. You do not need a finished script to inquire.
Do I need a large following?
No. The film can introduce your company on your website and in direct conversations with clients, partners, and collaborators. Where it will live is part of the creative conversation.
Do I have to book the $950 session first?
No. You can inquire about the Founder Film directly. The Found Session is a separate, useful starting point if you want clarity before deciding on production.
What does the starting price include?
Story discovery and direction, an original founder interview, a 3–7 minute signature film, and selected short edits. Your proposal defines production details, the number and formats of short edits, schedule, and any additional costs before you book.
Will this guarantee sales?
No film can promise a sale. This commission is designed to give people a clearer, more compelling understanding of your company. Results also depend on your offer, audience, and how you put the film to work.
The Founder Film / Directed by AJ Palace
Somewhere in the way you tell it,
there’s the whole thing.
Let’s find it. Then let’s make something people can feel.
Let’s talk about your filmStart with an inquiry. We’ll work out whether the project fits before you commit.