The assignment
Create brand storytelling and promotional content across Jessica Zweig’s book launch, courses, and podcast.
Jessica Zweig / The Lightwork
From on-camera conversations to a bestselling book launch.
Interview direction / Writing / Filming / Editing / Team collaboration
Watch the Jessica Zweig / The Lightwork film collectionMy contribution
My work with Jessica spanned interview direction, writing, filming, and editing across repeated collaborations for her book, courses, podcast, and events, including a Chicago book-launch shoot and a Nashville podcast event with their respective production teams. I directed conversations that drew out her personality, humor, and conviction, guided her on-camera delivery, and shaped the narrative and pacing of the finished films. The creative responsibility was to turn the depth of her message into something an audience could feel: promotional storytelling that made the person behind the book as compelling as the book itself.
The outcome
Book-launch, course, and podcast content built from Jessica’s voice and story, including promotional work supporting a bestselling book launch.