WYETH

Apparel in motion. Ready for retail.

Concept / Scripting / Direction / Styling / Filming / Editing

The assignment

Create apparel content for a major department-store e-commerce rollout.

My contribution

I developed the concept, shaped what the on-camera talent said, directed the performance, styled the work, filmed, and edited. I collaborated with the photography team to bring the moving-image and still-image work into the same rollout.

The outcome

A collection of apparel films made for the retail launch.