The assignment
Introduce two new vehicles through cinematic, human storytelling.
Forest River
Two vehicle launches. A human point of view.
Direction / Brand-strategy collaboration / Cast direction
Watch the Forest River film collectionMy contribution
I directed the launch films, collaborating with a large brand-strategy and production team across two sets and casts. The approach placed people and their experience with the vehicles at the center of the story.
The outcome
Cinematic films supporting the launch of two new vehicles.